The Importance Of Website Loading Speed For Small Businesses In 2019

The Importance Of Website Loading Speed For Small Businesses In 2019

Did you know that the average time it takes to load a mobile landing page fully has dropped by seven seconds?

In the modern age, it became so important to speed up your website. Otherwise – there is a high possibility of potential customers showing a little less interest that is crucial for business growth.

We understand that psychological tricks can play a great game in an entrepreneur’s life. Some segments that play a significant role in catching peoples’ attention can, therefore, be implemented.  

For example, if the site is about selling something, using the “fear of missing out” factor can be the magic card that will bring more conversions.

Things such as limited offers, timers on the site, and similar components, can improve your user’s excitement.

Despite having a spirit for competition, other people that are in industries will always offer help when asked.

Analyzing different strategies may lead you to find out what keywords you should be using or what external links you might put in your content.

Therefore, improving your online presence with a technical boost will give you more confidence and improve the user experience.

Are you ready to dive in and update your website game?

The importance of website speed

You are probably aware that we are not able to discuss basic human psychology and watch it from the marketing aspect of your website is not reasonably optimized.

Every once in a while, we should look through the latest trends and revise our content, website design, and the most important – speed.

If our website loads in 1.7 seconds, it’s already faster than approximately 75% of the web.

Whether you are a small business or a big brand, it is a huge opportunity to make this smart move and optimize your site or landing page.

Google also considers page load time as one of the most critical factors for search engine ranking.

Even a one-second delay (or three seconds of waiting) decreases customer satisfaction by about 16%.

Here are the most remarkable 1-second stats:

  • 1 second delay reduces page views by 11%
  • 1-second delay decreases customer satisfaction by 16%
  • 1-second suspension eats away 7% of the coveted conversion rate

On an annual basis, the 1-second delay can lead to $2.5 million in missed revenue if your shop generates $100,000 per day

It can be the best site in the world, but if it loads slowly, users will disappear.

Just like that.

Website Design – Amity Website Design LLC Martha’s Vineyard

Website Speed Affects SEO

SEO means that we are putting ourselves in front of our target customers at the exact moment they are searching for what we offer.

Imagine like you are on the stage, and all reflectors are on you.

This can blind you, and all you can see is darkness behind intense lighting.

If you performed well, that dark part behind flashing lights will start applauding you, and would want to see more of you.

However, if you are standing in front of the wrong audience, they might not appreciate your talent and work so they’ll leave.

The same goes for SEO ranking.

Consider X, think hard about intent, and leverage the power of PageSpeed Insights.

Google Mobile-Friendly Test

Responsive design allows a website creation that will be easily readable on various devices.

So, instead of making a separate mobile-friendly website design in the 21st century, you can easily outsource it, and other people are going to develop it well.

Also, be sure that button sizes and fonts actually match and upload high-resolution images, only.

You can test your website using Google’s Mobile-Friendly Test. 

Find relevant Keywords

Analyzing each keyword phrase is—in other words, evaluable the relative difficulty of ranking for each niche keyword.

The tools that might help you are Google Keyword planner and LSI Graph.

Social networks

Once you have listed all the proper directories, next, you want to make sure that you’ve claimed and optimized all your social and review profiles such as Facebook, Instagram, Linked In, Google My Business, and others. Tumblr and Pinterest are ready to retire now.

Generally speaking, Google loves brands – The more of these kinds of review sites, social platforms that you-re listed on, the more Google is going to start seeing you.

Google wants to be sure that you have a real influence on people to rank you higher.

Use Google Analytics To Determine The Slow Sections

Google Analytics isn’t only made for marketing purposes.

This tool can improve your business plan in more advanced ways.

Valuable insights can be used for further improving the site’s performance and conversion increase.

The veil between one’s goals and Google Analytics’ purpose is so thin.

Once started tracking how much brand or business is moving ahead will also be when it comes to deciding which parts should be speeded up.It is also possible to specify customers’ wishes and aspirations that will encourage tracking their journey based on their actions.

The next step is diagnosing what, exactly, is causing these pages (or your entire domain) to load slower than average.To find out, you can use tools such as Google’s mobile speed, GT Metrix, or other page speed insights tools.

They will give you valuable insight into how fast your site is loading, and afford your recommendations on how to act further and improve your website’s speed.

After the analytics and research part, the time has come to see how to fix and improve your site.

Enable Browser Caching

Following SEO and Google analytics, Browser Caching is one of the essential things that you can use to energize your website.

What caching do?

It acts like a cabinet or a room where you store your files. Those files then remain saved on your visitor’s computer.

It further allows significantly speed up the next time the user loads your page.

Believe it or not, according to the statistics, it can instantly reduce loading time from 2.4 seconds to 0.9 seconds which is a 62.5% speed boost.


Here are some forms of caching that could improve your website’s performance:

WordPress sites Caching Plugins

47% of consumers expect a web page to load in two seconds or less.

To achieve their expectations, a cache plugin is the easiest way to boost speed when it comes to WordPress sites.For the best results, we recommended you use WP Rocket, W3 Total Cache, or some other plugin that suits you.

Use PHP script caching

40% abandon a website that takes more than three seconds to load.

You don’t want to see people leaving with their needs and aspirations unsatisfied – Do you?

The next solution to prevent that from happening are PHP scripts.

They allow you to speed up the delivery to your visitors and decrease the server load.

Zend OPcache was automatically installed with PHP 5.5.0 and later and it is one of our favorites.

However there are a couple more recent versions of PHP, with the current version of PHP 7.3.3 which brings drastic performance and speed boost compared to the older version of PHP 5.5.0 and we would strongly recommend you to update your PHP version to achieve a maximum performance improvement, however, you should keep in mind that some of the Theme’s or the Plugins you have installed on your website may not be compatible with the newer PHP versions and you should always make a backup and do a research before you decide to upgrade.

In The End

People want good UX design that matches their emotions, moods and attracts their sight in the age of information overload.This includes fast page loading and engagement (like real ones, not via chatbots).

So, take time. Optimize your site speed and keep it updated.

Work on your content and with the right tools, watch your site traffic, conversions, and sales rising.

You’ll be amazed by the results.


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